Marketers form past have been struggling to have a personal touch with their customers so that they can have better relationship, which in turns results in brand loyalty and finally sales. In the past marketers have tried their best to get as much as personal to their consumers but it was really hard for them as there were many barriers between them and the consumers. Personalization would happen through mediums such as direct mailers, new letters, free gifts, coupons, pamphlets etc. which in turn they had to shell out huge amount of money. Markets know that personalization is the key to brand loyalty and loyal customers will give guaranteed sales.
In the last decade social media has become popular and statistic prove that social media is one thing that most of the people are engaged with. Social media is the best way of personalization and the main advantage is that social media is very cheap compared to any other media form. Companies need personalization and social media does it the best so this means digital marketing is now the key tool for personalization. It’s not just one or two companies interested in social media but every company wants their relationship with customers to grow and this concludes that digital marketing is now the future for media and marketing.
How do online marketing companies work? These companies, with the help of social networking sites like Facebook, Twitter, LinkedIn, Google+, Pinshare etc. promote brands by making brands reach to their target audience with online marketing strategies via social networking sites. SEO or search engine optimization is another job done by digital marketing companies. They help companies by increasing their website traffic, every company wants their name to pop out when searches for anything related to their business and SEO do the job of getting their names first.
Currently every big brand in the world is engaged in communicating with their customers on daily basis. These companies don’t do it alone but it’s done with the help of any online marketing agency. Another reason why digital marketing can be considered as the future is because almost all social networking site apps are available on smart phones. The growing demand of smart phones has made it possible now for millions of users to access social networking sites wherever they go. Companies and brands want to engage their customers with quiz, games, contests etc which can be done at a very low rate through social media. Keeping in mind the increase in social activities done by brands and their interest towards social media we can come to a conclusion that digital marketing agencies are now the future of media.